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George Town Festival 2022

Creating immersive digital gallery sites in beautiful metaverse spaces

As a part of Maitree’s exhibition for the Georgetown Festival 2022 where we launched our Cahaya XR initiative, we created a complimentary digital gallery space so audiences could access the virtual and augmented reality artworks from anywhere.

The exhibition was a showcase of the XR artworks and story experiences by four Malaysian artists: White Bones (Cindy and Benjamin), Kabilan and Ysabel Loh with the help and guidance from mentors Steven Voon, Quin Ooi and Michelle Brown (Australia).

During the festival, the exhibition was held in person at The Whiteaways Arcade in the heart of George Town but also virtually at the Cahaya XR Metaverse exhibition space.

Image from Cahayaxrgallery.com, developed by Steven Voon

Outcomes
  • Beautiful digital gallery that visitors can navigate on the desktop or in virtual reality (VR) from anywhere in the world.
  • Successful research and development phase ascertaining user needs and iterating accordingly.
  • A reimagining of how cultural heritage can be preserved and shared in the metaverse, and how it can be used to hold space for inclusive community storytelling.
Services

Arts & Culture

Digital & Media

Immersive Experience Design

Sectors

Arts & Culture

Digital & Media

Immersive Experience Design

What is Cahaya XR?

Cahaya XR is an initiative of Maitree providing a platform for original narratives and experiences from SE Asian communities to be created and shared using innovative XR storytelling. From virtual and augmented reality, to mixed reality experiences and mobile storytelling, we believe immersive storytelling and its intersection between the arts, culture, local stories and technology can be used to hold space for underrepresented voices and shape the future of inclusive dialogue and spaces in the metaverse.

We provide mentorship and production support to artists and storytellers from across SE Asia and in the future we aim to create access to funding and distribution pathways for creators from the region, progressively increase access to XR technology within the region as well as wider representation of SEA stories globally. As a social impact organization, Cahaya XR strives to use immersive media and storytelling as tools to address real world challenges and drive social impact, in alignment with the UN sustainable development goals.

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Image from Cahayaxrgallery.com, developed by Steven Voon

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